Cebuana Lhuillier, the country’s largest and leading microfinancial services provider, reinforces its commitment to nationwide financial inclusion through the continued expansion of its strategic partnership with Card Inc., a member of the CARD MRI Group. Through this collaboration, Cebuana Pera Padala is now more deeply embedded within Card Inc.’s nationwide network of branches, enabling wider access to reliable and secure money transfer services, especially in underserved and hard-to-reach communities.
From left to right:, Cebuana Lhuillier OIC, Domestic Sales Division Head Mario Ramon Ludeña, Cebuana Lhuillier First Vice President and Money Transfer Group Head Erl Sumanga, Card Inc. Executive Director Vicente Brones Jr., and Card Inc. Senior Director for Admin and Finance Melody Escorsa
First established in 2015, this long-standing partnership has evolved to address the growing need for accessible financial touchpoints at the grassroots level. With Cebuana Lhuillier’s services now fully integrated across more Card Inc. locations, clients can transact more conveniently within their own communities— reducing the need to travel long distances and ensuring consistent financial connectivity.
The partnership reflects the strength of a shared mission: to bring inclusive financial services to Filipinos who have historically been outside the formal financial system. Cebuana Lhuillier’s robust infrastructure and reputation for reliability, combined with Card Inc.’s deep community presence, create an efficient channel for remittances that responds to real-world client needs.
Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, emphasized the strategic value of the collaboration: “This continued partnership with Card Inc. demonstrates how institutions with aligned missions can deliver meaningful financial access to communities nationwide. By extending Cebuana Pera Padala to more areas through Card Inc., we empower more Filipinos to participate actively in the economy—no matter where they live.”
Philippe Andre Lhuillier, Senior Executive Vice President of Cebuana Lhuillier, echoed the same vision: “This collaboration is not only about expanding services; it’s about building infrastructure that meets people where they are. Our combined strengths allow us to address long standing gaps in access— enabling more inclusive, efficient, and responsive financial ecosystems.”
Card Inc., as part of the CARD MRI Group, brings with it a substantial nationwide footprint and deep ties to communities through its microfinance and rural banking efforts. While its exact scale includes thousands of locations and employees, it is the alignment of mission and community trust that makes this partnership with Cebuana Lhuillier impactful.
Erl Sumanga, Cebuana Lhuillier First Vice President and Head of the Money Transfer Group, highlighted the operational impact: “This integration allows us to scale service delivery while remaining rooted in our mission. By partnering with Card Inc., we strengthen our money transfer ecosystem and ensure that even the most remote clients can experience the efficiency and security that Cebuana Pera Padala is known for.”
For Cebuana Lhuillier, this partnership is another step in expanding its role as an enabler of financial access and a catalyst for economic participation. By working with like-minded organizations, the company reinforces its leadership in building a more inclusive and responsive financial landscape for the Philippines.
ADVT.
This article is brought to you by Cebuana Lhuillier.